MADE OF SPORT - PRINT
“Made of Sport” features everyday athletes and professionals running and training at different levels, distances and times. However, they all share the same unwavering passion and commit-
ment to their sport.
In six short online films, they share what sport means to them and
how it has shaped their lives – further proof that amateur athletes can be just as inspiring as the endorsed megastars we're used to seeing. Check it out here.
// concept + art direction
A continuation of the ongoing "Every Team Needs" story, the 2010 World Cup campaign chronicled Zidane's quest to find the ultimate player who would lead his team to victory in South Africa.
32 players were chosen to represent each competing nation in this global campaign, and a character was built around each player according to their style of play.
// print concept + art direction
Adidas-sponsored national football teams unveiled their new federation home kits for the 2010 FIFA World Cup™. All the jerseys had design stories and myths that unite the specific country.
Turning the inspiration for the jerseys' design into graphic novel scenarios, the campaign celebrated each national team's proud history and their aspirations for the upcoming World Cup.
// concept + art direction
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