The Quest - Adidas

A continuation of the ongoing "Every Team Needs" story, the 2010 World Cup campaign chronicled Zidane's quest to find the ultimate player who would lead his team to victory in South Africa. 32 players were chosen to represent each competing nation in this global campaign, and a character was built around each player according to their style of play and the culture of their country.

Digital, Print, OOH, Retail