For the first time ever, Apple showed up at the biggest stage for tech brands - the Consumer Electronic Show in Las Vegas - not with a booth on the exhibition floor, but with a single billboard across the street. A 13-story tall welcome message to all CES attendees that said nothing about technology, and everything about values.

Silver Clio – Out of Home
Cannes Lions Shortlist – Creative Strategy / Brave Brands 
D&AD Shortlist – Direct / Press & Poster
D&AD Shortlist – Direct / Ambient