Hotels.com Brand Platform
In 2024, the brand was in search of a new creative platform that would deliver global, distinct and engaging work.
So we created a new brand mascot, personifying an iconic hotel symbol: Meet Bellboy – global hotel insider, loyalty strategist & resident travel expert.
Whether he’s encouraging travelers to take action to catchy jingles across TikTok or dropping expert hotel knowledge on TV or a barge along South Beach, Bellboy does all the heavy lifting without ever touching a bag.
See some first key components of the campaign below.
So we created a new brand mascot, personifying an iconic hotel symbol: Meet Bellboy – global hotel insider, loyalty strategist & resident travel expert.
Whether he’s encouraging travelers to take action to catchy jingles across TikTok or dropping expert hotel knowledge on TV or a barge along South Beach, Bellboy does all the heavy lifting without ever touching a bag.
See some first key components of the campaign below.
For Bellboy’s very first assignment, we gave him the passwords to our social accounts so he could do what he does best: Help travelers make the most of each and every stay.
Born a real puppet, growing up in the digital world
Across paid social and broadcast, we had the opportunity to bring Bellboy to life as a puppet, interacting with guests and expressing his savvy nature in his most comfortable habitat – hotels.
For more immediate and channel-specific comms, Bellboy turned digital, which allows him to appear natively in various environments and scalable contexts.
Across paid social and broadcast, we had the opportunity to bring Bellboy to life as a puppet, interacting with guests and expressing his savvy nature in his most comfortable habitat – hotels.
For more immediate and channel-specific comms, Bellboy turned digital, which allows him to appear natively in various environments and scalable contexts.
The Making of Bellboy
