Somewhere for Everyone

Arsenal Football Club has a rich history of inclusion and is one of football's largest and most diverse communities, spanning from North London across the world. It’s a place where everyone can be themselves and feel at home.
Similarly, at Hotels.com, there’s a perfect somewhere for everyone.

 

This mini campaign is a celebratory glimpse into the unique and diverse culture and characters of The Arsenal through the lens of their perfect hotel rooms, and spans across digital ads, social videos, and shoppable travel guides.

The social film was extended by a series of shoppable “Gunners Getaway Guides”, which led to an editorial hub where fans could dive deeper into travel tips from their favorite players and fellow Gooners from around the world.