Hotel like a pro

With 41 games played on the road each season, NBA players—just like Hotels.com—are the ultimate hotel experts. 

We partnered with Nikola Jokić of the Denver Nuggets and Jimmy Butler (formerly) of the Miami Heat as they showed their respective rookies, Payton Watson and Jaime Jaquez Jr., the ropes of “hotel life”.

Weaving authentic insights about the players’ personalities and interests into each spot, we connected their off-the-court personas to relevant property amenities, and Hotels.com product benefits.

Sports Illustrated   USA Today   CBS Sports

NBA2K Integration

Building on our brand partnership, we created a world within the popular NBA2K franchise – with two playable courts, custom jerseys, OOH billboards and even a hotel with a functioning lobby where you could get exclusive offers.

When we found out that Jaime Jaquez Jr. was going to be a part of the All-Star Game Dunk Contest, we collaborated with designer Greg Lauren to create a custom hotel robe, which ended up garnering significant earned media coverage.