CLE Coupé World Premiere
For the exclusively digital Mercedes World Premiere of the all-new CLE Coupé, I helped develop this social-first campaign, starring and co-directed by actress Madelaine Petsch.
Agency: TeamX, Cologne / Thanks for the ride @ollinermerich
Her support cast consisted of digital creators Cole Walliser, Sara Dietschy, Oskar Bakke and Matthias Malmedie, who expanded and amplified the campaign’s story across their own social channels.
