https://benbartels.com benbartels Fri, 23 May 2025 04:57:32 +0000 https://benbartels.com en https://benbartels.com/Hotels-com-Brand-Platform Fri, 23 May 2025 04:57:32 +0000 benbartels https://benbartels.com/Hotels-com-Brand-Platform Hotels.com Brand Platform In 2024, the brand was in search of a new creative platform that would deliver global, distinct and engaging work. So we created a new brand mascot, personifying an iconic hotel symbol: Meet Bellboy – global hotel insider, loyalty strategist &amp; resident travel expert. Whether he’s encouraging travelers to take action to catchy jingles across TikTok or dropping expert hotel knowledge on TV or a barge along South Beach, Bellboy does all the heavy lifting without ever touching a bag. See some first key components of the campaign below. For Bellboy’s very first assignment, we gave him the passwords to our social accounts so he could do what he does best: Help travelers make the most of each and every stay. Born a real puppet, growing up in the digital world Across paid social and broadcast, we had the opportunity to bring Bellboy to life as a puppet, interacting with guests and expressing his savvy nature in his most comfortable habitat – hotels.For more immediate and channel-specific comms, Bellboy turned digital, which allows him to appear natively in various environments and scalable contexts. <img width="1506" height="845" width_o="1506" height_o="845" data-src="https://freight.cargo.site/t/original/i/dee2130bcc55ac72604c713040b2222bf452cdbdb4d20d24aa4bc966f35ee84c/BB-TV-Thumbs-03.jpg" data-mid="233942621" border="0" src="https://freight.cargo.site/w/1000/i/dee2130bcc55ac72604c713040b2222bf452cdbdb4d20d24aa4bc966f35ee84c/BB-TV-Thumbs-03.jpg" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/627e40ade0978fbaf3f92d4dbf0871fbe5ad4e9c773886c89ba2ae3e3eea7d1f/HCOM-TV-MP-product-high.gif" data-mid="234090393" border="0" src="https://freight.cargo.site/w/739/i/627e40ade0978fbaf3f92d4dbf0871fbe5ad4e9c773886c89ba2ae3e3eea7d1f/HCOM-TV-MP-product-high.gif" /> <img width="1506" height="845" width_o="1506" height_o="845" data-src="https://freight.cargo.site/t/original/i/91b9f52b546e193f8b75d27c8bb94a6ab381558e09fe1d937b7f982a97367d18/BB-TV-Thumbs-02.jpg" data-mid="233942620" border="0" src="https://freight.cargo.site/w/1000/i/91b9f52b546e193f8b75d27c8bb94a6ab381558e09fe1d937b7f982a97367d18/BB-TV-Thumbs-02.jpg" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/c30b833c5a6ed91416a3d17f770a9ceef973bd88fca32dfdd684dd72aa12f9d3/HCOM-10FOR1-DING-1080X1920.gif" data-mid="234087039" border="0" src="https://freight.cargo.site/w/415/i/c30b833c5a6ed91416a3d17f770a9ceef973bd88fca32dfdd684dd72aa12f9d3/HCOM-10FOR1-DING-1080X1920.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f9a47744daa0f17a3f0191ab666e58a6b49accb164bedf8ee613ce1d916ccea8/HCOM-DOOH-MP-Splurge.gif" data-mid="234086784" border="0" src="https://freight.cargo.site/w/800/i/f9a47744daa0f17a3f0191ab666e58a6b49accb164bedf8ee613ce1d916ccea8/HCOM-DOOH-MP-Splurge.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/4f7b2c088b9a5abadae5bfe0a2c17aaba80437be448677d013f5847e750b54c4/HCOM-DC-SS-clip-high.gif" data-mid="233943080" border="0" src="https://freight.cargo.site/w/554/i/4f7b2c088b9a5abadae5bfe0a2c17aaba80437be448677d013f5847e750b54c4/HCOM-DC-SS-clip-high.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cede1b6b621144f8b24dbb989537fe9d9cf87c4f7d984bbaafe7c79cd0daa2bc/HCOM-DOOH-Outernet.gif" data-mid="234087016" border="0" src="https://freight.cargo.site/w/800/i/cede1b6b621144f8b24dbb989537fe9d9cf87c4f7d984bbaafe7c79cd0daa2bc/HCOM-DOOH-Outernet.gif" /> <img width="1425" height="800" width_o="1425" height_o="800" data-src="https://freight.cargo.site/t/original/i/6f4df48aaa711bd522fc4a42cce9b06acca964078c18142ebdd8bcc3f81c7200/HCOM-DOOH-Miami-00b.jpg" data-mid="234090310" border="0" src="https://freight.cargo.site/w/1000/i/6f4df48aaa711bd522fc4a42cce9b06acca964078c18142ebdd8bcc3f81c7200/HCOM-DOOH-Miami-00b.jpg" /> <img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/cadb02d511ec19afacc95460fdd5c9e2f96b0f8b53af6e0e8b1f6cc1f55ff8ee/HCOM-DOOH-Miami-01b.jpg" data-mid="234088627" border="0" src="https://freight.cargo.site/w/1000/i/cadb02d511ec19afacc95460fdd5c9e2f96b0f8b53af6e0e8b1f6cc1f55ff8ee/HCOM-DOOH-Miami-01b.jpg" /> The Making of Bellboy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b914fbdcc261cba0c61eb3ec17e1f9624eeb095d59da7e8c10ef3f5cc9e51f1c/HCOM-BB-AI-copy.jpg" data-mid="234091255" border="0" src="https://freight.cargo.site/w/1000/i/b914fbdcc261cba0c61eb3ec17e1f9624eeb095d59da7e8c10ef3f5cc9e51f1c/HCOM-BB-AI-copy.jpg" /> <img width="1898" height="982" width_o="1898" height_o="982" data-src="https://freight.cargo.site/t/original/i/8bfb9d0719223c170ef69ccda8caf3ae083e3e6e85284293fcb7a09aa6e4c4a7/BB-Sketch-BlinkInk.png" data-mid="234086781" border="0" src="https://freight.cargo.site/w/1000/i/8bfb9d0719223c170ef69ccda8caf3ae083e3e6e85284293fcb7a09aa6e4c4a7/BB-Sketch-BlinkInk.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/311fe5413c86bb4f1319dbddf35f7ad53a22a15cc6070699fbae516ab967ff85/HCOM-BB-3D-copy.jpg" data-mid="234091254" border="0" src="https://freight.cargo.site/w/1000/i/311fe5413c86bb4f1319dbddf35f7ad53a22a15cc6070699fbae516ab967ff85/HCOM-BB-3D-copy.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dae7870015e71a70cbf5e1bb2086a5a2e94fc4a4bf5de749cf95cffe8ae380cf/HCOM-TV-BTS-01.jpg" data-mid="234091260" border="0" src="https://freight.cargo.site/w/810/i/dae7870015e71a70cbf5e1bb2086a5a2e94fc4a4bf5de749cf95cffe8ae380cf/HCOM-TV-BTS-01.jpg" /> <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a7bf0e18e2341010ec5a649c5a13e0678c85de3a70fc911e690fcc39ad7d9b2/HCOM-TV-BTS-02.jpg" data-mid="234091261" border="0" src="https://freight.cargo.site/w/810/i/1a7bf0e18e2341010ec5a649c5a13e0678c85de3a70fc911e690fcc39ad7d9b2/HCOM-TV-BTS-02.jpg" /> <img width="848" height="480" width_o="848" height_o="480" data-src="https://freight.cargo.site/t/original/i/cb82ff030efb1eac4d55eb499366d9475be027d10ab02a12eb212d6272bb630a/BB-BTS-2.gif" data-mid="233938287" border="0" src="https://freight.cargo.site/w/848/i/cb82ff030efb1eac4d55eb499366d9475be027d10ab02a12eb212d6272bb630a/BB-BTS-2.gif" /> https://benbartels.com/Hotels-com-x-Arsenal Thu, 22 May 2025 05:16:35 +0000 benbartels https://benbartels.com/Hotels-com-x-Arsenal Somewhere for Everyone Arsenal Football Club has a rich history of inclusion and is one of football's largest and most diverse communities, spanning from North London across the world. It’s a place where everyone can be themselves and feel at home. Similarly, at Hotels.com, there’s a perfect somewhere for everyone. &nbsp;This mini campaign is a celebratory glimpse into the unique and diverse culture and characters of The Arsenal through the lens of their perfect hotel rooms, and spans across digital ads, social videos, and shoppable travel guides. <img width="1298" height="730" width_o="1298" height_o="730" data-src="https://freight.cargo.site/t/original/i/896e9702d17b4b47ff2bc21e18c076464228db85e375a03e273125ea1e6bb64f/Saka-S.gif" data-mid="233529920" border="0" src="https://freight.cargo.site/w/1000/i/896e9702d17b4b47ff2bc21e18c076464228db85e375a03e273125ea1e6bb64f/Saka-S.gif" /> <img width="1092" height="614" width_o="1092" height_o="614" data-src="https://freight.cargo.site/t/original/i/00ea100e930bf4444e294e56bbc78ed9e7fc7b186c4a12ab66e73a68dfd63236/North-London.gif" data-mid="233529919" border="0" src="https://freight.cargo.site/w/1000/i/00ea100e930bf4444e294e56bbc78ed9e7fc7b186c4a12ab66e73a68dfd63236/North-London.gif" /> <img width="830" height="466" width_o="830" height_o="466" data-src="https://freight.cargo.site/t/original/i/b51c6d8db4e7014b0c5a76ebd593105d51e22d24ba50fb3b4fb07cf8f82c1cac/Saliba-S.gif" data-mid="233529921" border="0" src="https://freight.cargo.site/w/830/i/b51c6d8db4e7014b0c5a76ebd593105d51e22d24ba50fb3b4fb07cf8f82c1cac/Saliba-S.gif" /> The social film was extended by a series of shoppable “Gunners Getaway Guides”, which led to an editorial hub where fans could dive deeper into travel tips from their favorite players and fellow Gooners from around the world. <img width="1835" height="1616" width_o="1835" height_o="1616" data-src="https://freight.cargo.site/t/original/i/5cef9692909d67dfb4c707bcb16a62eaeb80958787e266f4cc16d0a65b27995e/HCOMxARSENAL-EDITORIAL-Article.jpg" data-mid="233531223" border="0" src="https://freight.cargo.site/w/1000/i/5cef9692909d67dfb4c707bcb16a62eaeb80958787e266f4cc16d0a65b27995e/HCOMxARSENAL-EDITORIAL-Article.jpg" /> <img width="1835" height="1213" width_o="1835" height_o="1213" data-src="https://freight.cargo.site/t/original/i/d76e76b75189f6b4940107184eef90f3312c6b4c04a4cbec8daa79775124c0fd/HCOMxARSENAL-EDITORIAL-Select.gif" data-mid="233531208" border="0" src="https://freight.cargo.site/w/1000/i/d76e76b75189f6b4940107184eef90f3312c6b4c04a4cbec8daa79775124c0fd/HCOMxARSENAL-EDITORIAL-Select.gif" /> https://benbartels.com/Hotels-com-x-NBA-2 Sun, 04 May 2025 21:47:30 +0000 benbartels https://benbartels.com/Hotels-com-x-NBA-2 Hotel like a pro With 41 games played on the road each season, NBA players—just like Hotels.com—are the ultimate hotel experts.&nbsp; We partnered with Nikola Jokić of the Denver Nuggets and Jimmy Butler (formerly) of the Miami Heat as they showed their respective rookies, Payton Watson and Jaime Jaquez Jr., the ropes of “hotel life”.Weaving authentic insights about the players’ personalities and interests into each spot, we connected their off-the-court personas to relevant property amenities, and Hotels.com product benefits. Sports Illustrated&nbsp; &nbsp;USA Today&nbsp; &nbsp;CBS Sports NBA2K IntegrationBuilding on our brand partnership, we created a world within the popular NBA2K franchise – with two playable courts, custom jerseys, OOH billboards and even a hotel with a functioning lobby where you could get exclusive offers. <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/a934832ca4cb564164dac472cd913f250eda8b28d82174fae349aea2ae1fff85/HCOMxNBA2K24-StreetCourt-day.jpg" data-mid="232776851" border="0" src="https://freight.cargo.site/w/1000/i/a934832ca4cb564164dac472cd913f250eda8b28d82174fae349aea2ae1fff85/HCOMxNBA2K24-StreetCourt-day.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e1474ab7dfe8238ccb56de53aacb2be67be1b108702122eefcb5a947f5e62240/HCOMxNBA2K-StreetCourt-Play-small.gif" data-mid="232780898" border="0" src="https://freight.cargo.site/w/800/i/e1474ab7dfe8238ccb56de53aacb2be67be1b108702122eefcb5a947f5e62240/HCOMxNBA2K-StreetCourt-Play-small.gif" /> <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/69e43960e7708eb48061b0b083825b71376ff02e2e9702382add6e9cc4dd0616/HCOMxNBA2K25-StreetCourt-night.jpg" data-mid="232776853" border="0" src="https://freight.cargo.site/w/1000/i/69e43960e7708eb48061b0b083825b71376ff02e2e9702382add6e9cc4dd0616/HCOMxNBA2K25-StreetCourt-night.jpg" /> <img width="262" height="464" width_o="262" height_o="464" data-src="https://freight.cargo.site/t/original/i/496b188ff1d8ecf8697bdda0e15a3f1d517704fdb2618a9617094def8d6f7350/HCOMxNBA2K-Jersey.gif" data-mid="232779382" border="0" src="https://freight.cargo.site/w/262/i/496b188ff1d8ecf8697bdda0e15a3f1d517704fdb2618a9617094def8d6f7350/HCOMxNBA2K-Jersey.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99892b0d4592241de950e22bcef88cf97accdefe65668dd7a0b14dd6db3a1dc6/HCOMxNBA2K-Jerseys.png" data-mid="232781179" border="0" src="https://freight.cargo.site/w/1000/i/99892b0d4592241de950e22bcef88cf97accdefe65668dd7a0b14dd6db3a1dc6/HCOMxNBA2K-Jerseys.png" /> <img width="260" height="462" width_o="260" height_o="462" data-src="https://freight.cargo.site/t/original/i/1a11fdf0a84982c664089738157c46d2fbd1620717d5142ab8211b50ccd999c7/HCOMxNBA2K-Jersey-Gameplay.gif" data-mid="232779378" border="0" src="https://freight.cargo.site/w/260/i/1a11fdf0a84982c664089738157c46d2fbd1620717d5142ab8211b50ccd999c7/HCOMxNBA2K-Jersey-Gameplay.gif" /> <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/65187de9958b4ad24ab2eb5c7acd7364963263156b22310ef2c3da9811bb2a62/HCOMxNBA2K24-TheaterCourt.jpg" data-mid="232776852" border="0" src="https://freight.cargo.site/w/1000/i/65187de9958b4ad24ab2eb5c7acd7364963263156b22310ef2c3da9811bb2a62/HCOMxNBA2K24-TheaterCourt.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/facba487805d893a352495ce7d8ab5c1ff6d48030e8a4e61e878264a6ef4d13b/HCOMxNBA2K24-Billboard-Jokic.jpg" data-mid="232776855" border="0" src="https://freight.cargo.site/w/1000/i/facba487805d893a352495ce7d8ab5c1ff6d48030e8a4e61e878264a6ef4d13b/HCOMxNBA2K24-Billboard-Jokic.jpg" /> The Robe – NBA All-Star Weekend Activation When we found out that Jaime Jaquez Jr. was going to be a part of the All-Star Game Dunk Contest, we collaborated with designer Greg Lauren to create a custom hotel robe, which ended up garnering significant earned media coverage. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c6591f69ba18974335d9fba9aa87fa2932c4f99d47d0bd7b9b3bda059c567fcd/HCOMxASWxJJJxGL-1.jpeg" data-mid="232783952" border="0" src="https://freight.cargo.site/w/1000/i/c6591f69ba18974335d9fba9aa87fa2932c4f99d47d0bd7b9b3bda059c567fcd/HCOMxASWxJJJxGL-1.jpeg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/792f0d308de8c946819311defeb220cf111670b87c90e1e91c524cc1ef78f282/HCOMxASWxJJJxGL-2.jpeg" data-mid="232783956" border="0" src="https://freight.cargo.site/w/1000/i/792f0d308de8c946819311defeb220cf111670b87c90e1e91c524cc1ef78f282/HCOMxASWxJJJxGL-2.jpeg" /> <img width="1179" height="2329" width_o="1179" height_o="2329" data-src="https://freight.cargo.site/t/original/i/ad1c1746cbd85755821fb3403a36f6fd12fe894a36ee82ae4c75b08e5f8c7d6f/HCOMxASW-ROBE-IG-0.jpg" data-mid="232782282" border="0" src="https://freight.cargo.site/w/1000/i/ad1c1746cbd85755821fb3403a36f6fd12fe894a36ee82ae4c75b08e5f8c7d6f/HCOMxASW-ROBE-IG-0.jpg" /> <img width="444" height="830" width_o="444" height_o="830" data-src="https://freight.cargo.site/t/original/i/affdad61a111bff9a13c0fdb511a2bf08f00c9ee089307c33344b1c176292fbb/HCOMxASWxJJJ-1.gif" data-mid="232784659" border="0" src="https://freight.cargo.site/w/444/i/affdad61a111bff9a13c0fdb511a2bf08f00c9ee089307c33344b1c176292fbb/HCOMxASWxJJJ-1.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/0c6bff264ba837c45ecb5d76a1baa3ce6860e3fa6ed9c0cb0c63e5c6c23da47e/HCOMxASW-ROBE-TV.jpg" data-mid="232784459" border="0" src="https://freight.cargo.site/w/1000/i/0c6bff264ba837c45ecb5d76a1baa3ce6860e3fa6ed9c0cb0c63e5c6c23da47e/HCOMxASW-ROBE-TV.jpg" /> <img width="444" height="610" width_o="444" height_o="610" data-src="https://freight.cargo.site/t/original/i/272288a21b5b6af45db64db0b4f796fb3f2ae0a346b056ee578689cb7a9f7628/HCOMxASWxJJJ-3.gif" data-mid="232784661" border="0" src="https://freight.cargo.site/w/444/i/272288a21b5b6af45db64db0b4f796fb3f2ae0a346b056ee578689cb7a9f7628/HCOMxASWxJJJ-3.gif" /> <img width="1067" height="1376" width_o="1067" height_o="1376" data-src="https://freight.cargo.site/t/original/i/4fb68e09f4f2788925b411ad660f63887007e9501a50aa1df3a563a69445138c/HCOMxASW-ROBE-IG-1b.jpg" data-mid="232788658" border="0" src="https://freight.cargo.site/w/1000/i/4fb68e09f4f2788925b411ad660f63887007e9501a50aa1df3a563a69445138c/HCOMxASW-ROBE-IG-1b.jpg" /> <img width="1179" height="1472" width_o="1179" height_o="1472" data-src="https://freight.cargo.site/t/original/i/f20695988ed536987081a4d4409979c2c2c37bb4bf355d69b19eac5be9156f42/HCOMxASW-ROBE-IG-3.jpg" data-mid="232782285" border="0" src="https://freight.cargo.site/w/1000/i/f20695988ed536987081a4d4409979c2c2c37bb4bf355d69b19eac5be9156f42/HCOMxASW-ROBE-IG-3.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/7e02b83cea3b05a3583e2e76797210fcac32b2a51c846c687c19099977c7211d/HCOMxASWxJJJxGL-4.JPEG" data-mid="232784021" border="0" src="https://freight.cargo.site/w/1000/i/7e02b83cea3b05a3583e2e76797210fcac32b2a51c846c687c19099977c7211d/HCOMxASWxJJJxGL-4.JPEG" /> https://benbartels.com/Hotels-com-x-NBA-1 Tue, 04 Mar 2025 06:08:23 +0000 benbartels https://benbartels.com/Hotels-com-x-NBA-1 Hotel like a pro – Bookable content Between away games and family trips, Nikola Jokić and Jimmy Butler stay at a lot of hotels. We asked them about the hotels they love and turned their answers into curated deals so fans can hotel like their favorite pros. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/709a96569da6920a853e2a3fef68cea0e7b85d69e8abe2d8372edc77f2f94883/Jimmy-1x1-NYC-1.gif" data-mid="232773280" border="0" src="https://freight.cargo.site/w/540/i/709a96569da6920a853e2a3fef68cea0e7b85d69e8abe2d8372edc77f2f94883/Jimmy-1x1-NYC-1.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/8a5d3ac0a2672a4d5f0687bacc7c8c8d7c79a0fa0c69410ec7d7477018427beb/Jokic-1x1-Maui-4.gif" data-mid="232773282" border="0" src="https://freight.cargo.site/w/540/i/8a5d3ac0a2672a4d5f0687bacc7c8c8d7c79a0fa0c69410ec7d7477018427beb/Jokic-1x1-Maui-4.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/654e7d06f23d20451b6f748404f048faa66dd77db8d74fd7d163c5ac4f2ba7b6/Jimmy-1x1-NYC-2.gif" data-mid="232773281" border="0" src="https://freight.cargo.site/w/540/i/654e7d06f23d20451b6f748404f048faa66dd77db8d74fd7d163c5ac4f2ba7b6/Jimmy-1x1-NYC-2.gif" /> On top of being promoted across the usual social channels, the deals also got their own billboards inside NBA2K. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4be4f7f53ad136a2a3516a4141ae794f32178778309cbf53d62fec279ebe466a/HCOMxNBA2K24-Billboard-Jokic.jpg" data-mid="232773423" border="0" src="https://freight.cargo.site/w/1000/i/4be4f7f53ad136a2a3516a4141ae794f32178778309cbf53d62fec279ebe466a/HCOMxNBA2K24-Billboard-Jokic.jpg" /> https://benbartels.com/Hotels-com-Perfect-10 Thu, 18 Jan 2024 16:51:47 +0000 benbartels https://benbartels.com/Hotels-com-Perfect-10 Hotels.com – Perfect 10 content series One celeb, ten hotel-inspired questions, infinite insider travel inspiration. We did 5 seasons, each featuring a shoppable page where fans could book our guests’ favorite stays, plus extra social content with tips and insights. With nearly 90 million views and viewers sticking around for over 80% of each episode, it became the most successful campaign for Hotels.com ever. Select full episodes: https://benbartels.com/Apple-Privacy-CES Tue, 10 Sep 2019 05:42:01 +0000 benbartels https://benbartels.com/Apple-Privacy-CES Apple at CES For the first time ever, Apple showed up at the biggest stage for tech brands - the Consumer Electronic Show in Las Vegas - not with a booth on the exhibition floor, but with a single billboard across the street. A 13-story tall welcome message to all CES attendees that said nothing about technology, and everything about values. Silver Clio – Out of Home Cannes Lions Shortlist – Creative Strategy / Brave Brands&nbsp; D&amp;AD Shortlist – Direct / Press &amp; Poster D&amp;AD Shortlist – Direct / Ambient <img width="4000" height="2720" width_o="4000" height_o="2720" data-src="https://freight.cargo.site/t/original/i/dfb6e9058aa94e3fd3ec0f870a537591f715531ab7f682028e7e1b0bbef91204/Apple-Privacy-CES-ooh-1.jpg" data-mid="50249626" border="0" src="https://freight.cargo.site/w/1000/i/dfb6e9058aa94e3fd3ec0f870a537591f715531ab7f682028e7e1b0bbef91204/Apple-Privacy-CES-ooh-1.jpg" /> https://benbartels.com/Mercedes-CLE-Coupe-1 Thu, 18 Jan 2024 17:12:45 +0000 benbartels https://benbartels.com/Mercedes-CLE-Coupe-1 CLE Coupé World Premiere For the exclusively digital Mercedes World Premiere of the all-new CLE Coupé, I helped develop this social-first campaign, starring and co-directed by actress Madelaine Petsch. &nbsp;Agency: TeamX, Cologne &nbsp;/ Thanks for the ride @ollinermerich Her support cast consisted of digital creators Cole Walliser, Sara Dietschy, Oskar Bakke and Matthias Malmedie, who expanded and amplified the campaign’s story across their own social channels. <img width="3456" height="1946" width_o="3456" height_o="1946" data-src="https://freight.cargo.site/t/original/i/1d4ca8b240723f4eb07acbf3b3199ab59f463376f57f77368a23236269916af0/MB-CLE-social.jpg" data-mid="202142273" border="0" src="https://freight.cargo.site/w/1000/i/1d4ca8b240723f4eb07acbf3b3199ab59f463376f57f77368a23236269916af0/MB-CLE-social.jpg" /> https://benbartels.com/iPhone-World-Cup Tue, 10 Sep 2019 18:01:28 +0000 benbartels https://benbartels.com/iPhone-World-Cup No Small Games - iPhone X The 2018 World Cup. With just about every brand on the planet taking part, we needed to give Apple an authentic reason to be there. And we had to do it without an official sponsorship – no logos, no players, no country flags. In addition to the global TV spot, we made football-themed How To's for social. https://benbartels.com/Vejo-Brand Sat, 10 Sep 2022 04:57:33 +0000 benbartels https://benbartels.com/Vejo-Brand Vejo In 2019, I joined health start-up Vejo as their Global Creative Director. During my tenure, I built a cohesive brand across all consumer touch-points from web UX/UI to packaging and product development, in addition to leading creative production, steering key partnerships, and directing creative resources for the brand. As a private start-up, Vejo’s budgets were incredibly modest. All of the work you see here was developed by our small yet mighty team.&nbsp; I deeply enjoyed building this brand from the ground up—a product that’s both good for people and the planet. It gave me a unique vantage point from which to learn about the business, the technology, and all that comes with building a DTC brand. New Brand Identity A flexible design language that comes from the heart of the brand: the Vejo Blends. Revealing the fun and otherwise hidden process of blending, due to Vejo’s non see-through mixer. Colorful, dynamic, and versatile textures for all digital and analog applications, bringing the brand’s core attributes to life. Let’s Vejo! <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ddffe0279b8eba353ab67c6b12b363826933e4614dc929097bfd72d5e011104a/VEJO-BBcom-CI-BlendSwirls-B.jpg" data-mid="152547885" border="0" src="https://freight.cargo.site/w/1000/i/ddffe0279b8eba353ab67c6b12b363826933e4614dc929097bfd72d5e011104a/VEJO-BBcom-CI-BlendSwirls-B.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bbbd423b48897c20491ce0df7b6f3164dc1f2ccfd2dbe70625e0db00666cca9/VEJO-BBcom-CI-App-Mailer.jpg" data-mid="152547882" border="0" src="https://freight.cargo.site/w/1000/i/2bbbd423b48897c20491ce0df7b6f3164dc1f2ccfd2dbe70625e0db00666cca9/VEJO-BBcom-CI-App-Mailer.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0420d11daa8407267827ecd09afd266883627c37ea0178e98d06e26d25b14f37/VEJO-BBcom-CI-Web_Tiles-E.jpg" data-mid="152547893" border="0" src="https://freight.cargo.site/w/1000/i/0420d11daa8407267827ecd09afd266883627c37ea0178e98d06e26d25b14f37/VEJO-BBcom-CI-Web_Tiles-E.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31dccc9ca1d44266b5b4d11aedf4af4053eac4e185df1ba64a681a9adc2798f6/VEJO-BBcom-CI-Apparel.jpg" data-mid="152547883" border="0" src="https://freight.cargo.site/w/1000/i/31dccc9ca1d44266b5b4d11aedf4af4053eac4e185df1ba64a681a9adc2798f6/VEJO-BBcom-CI-Apparel.jpg" /> Gen2 Product Development From colors and finishes, button UI and pod UX, to final quality control—a bigger, stronger, better Vejo, inside and out. <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/ccc2fac55cb8823777ac3944b44a3adcb7a69f8dc6a285b53608bac0b5c49b6b/220815_b_vejoGen2_Lineup_white-trim_AdobeExpress.gif" data-mid="152547891" border="0" src="https://freight.cargo.site/w/1000/i/ccc2fac55cb8823777ac3944b44a3adcb7a69f8dc6a285b53608bac0b5c49b6b/220815_b_vejoGen2_Lineup_white-trim_AdobeExpress.gif" /> <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01a2a5f08325c2bbb1cdf4b486d6969ec90ac2f7374b6701db004e1bbba686a6/VEJO-BBcom-CI-Gen2-Overview.jpg" data-mid="152547997" border="0" src="https://freight.cargo.site/w/1000/i/01a2a5f08325c2bbb1cdf4b486d6969ec90ac2f7374b6701db004e1bbba686a6/VEJO-BBcom-CI-Gen2-Overview.jpg" /> Blend Packaging We redesigned all packaging based on the new visual language – highlighting each Blend’s unique ingredients and displaying the brand’s colorful variety. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b410943dac75fd779210841df1458398744afc403a45814882b619e8efa8ef74/VEJO-BBcom-CI-4_Pack-BA-float-1x1.jpg" data-mid="152547897" border="0" src="https://freight.cargo.site/w/1000/i/b410943dac75fd779210841df1458398744afc403a45814882b619e8efa8ef74/VEJO-BBcom-CI-4_Pack-BA-float-1x1.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8bc365ae89d6f612bb8227a14a017291bf4052c6a0047a6f06c5e764a3997b4/VEJO-BBcom-CI-4_Pack-BA-flat.jpg" data-mid="152547895" border="0" src="https://freight.cargo.site/w/1000/i/b8bc365ae89d6f612bb8227a14a017291bf4052c6a0047a6f06c5e764a3997b4/VEJO-BBcom-CI-4_Pack-BA-flat.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37490d04afd93f676f7cb92fdfacd0ea4cdab4e3d22e5880f562e543644a5bdf/VEJO-BBcom-CI-4_Packs-Grid.jpg" data-mid="152547900" border="0" src="https://freight.cargo.site/w/1000/i/37490d04afd93f676f7cb92fdfacd0ea4cdab4e3d22e5880f562e543644a5bdf/VEJO-BBcom-CI-4_Packs-Grid.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be57c88ed7d691d92b56758ec9a08d9f8c67f8599bba63cf16fd9dd93d014ddd/VEJO-BBcom-CI-4_Packs-Iso-front.jpg" data-mid="152547901" border="0" src="https://freight.cargo.site/w/1000/i/be57c88ed7d691d92b56758ec9a08d9f8c67f8599bba63cf16fd9dd93d014ddd/VEJO-BBcom-CI-4_Packs-Iso-front.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd9ff2511dae8c28bf35c34eb6c0867f21356105912236f4eadb09aaf5809284/VEJO-BBcom-CI-4_Packs-Iso-top.jpg" data-mid="152547902" border="0" src="https://freight.cargo.site/w/1000/i/bd9ff2511dae8c28bf35c34eb6c0867f21356105912236f4eadb09aaf5809284/VEJO-BBcom-CI-4_Packs-Iso-top.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52b512c8c2f876da4ad1057bca9b38057fd58804ff1099a271b1723072e11df7/VEJO-BBcom-CI-4_Packs-Circle.jpg" data-mid="152547899" border="0" src="https://freight.cargo.site/w/1000/i/52b512c8c2f876da4ad1057bca9b38057fd58804ff1099a271b1723072e11df7/VEJO-BBcom-CI-4_Packs-Circle.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b116214c94db1ee4b857131a2e74756dc7f638e11da916abbe5ca1cd11e3a2c/VEJO-BBcom-CI-4_Packs-Blocks.jpg" data-mid="152547898" border="0" src="https://freight.cargo.site/w/1000/i/1b116214c94db1ee4b857131a2e74756dc7f638e11da916abbe5ca1cd11e3a2c/VEJO-BBcom-CI-4_Packs-Blocks.jpg" /> Blender Packaging We designed a clean and simple package for the Gen2 blender that created both a delightful and informative unboxing experience. <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/162b2c2781f19e35ac42059ef2ef54b3350427821901a4cb21c766c926755394/VEJO-BBcom-CI-Blender_Box-front.jpg" data-mid="152547905" border="0" src="https://freight.cargo.site/w/1000/i/162b2c2781f19e35ac42059ef2ef54b3350427821901a4cb21c766c926755394/VEJO-BBcom-CI-Blender_Box-front.jpg" /> <img width="880" height="1080" width_o="880" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63a370b64807609b8064f74fd578c7c297bcf40b78c77c917aabf205d529efd0/VEJO-BBcom-CI-Blender_Box-iso.jpg" data-mid="152547906" border="0" src="https://freight.cargo.site/w/880/i/63a370b64807609b8064f74fd578c7c297bcf40b78c77c917aabf205d529efd0/VEJO-BBcom-CI-Blender_Box-iso.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fcbf229cb3989de1b602d4fbab957096148117c993bc2aedef6d82a6f859e2e/VEJO-BBcom-CI-Blender_Box-back.jpg" data-mid="152547903" border="0" src="https://freight.cargo.site/w/1000/i/3fcbf229cb3989de1b602d4fbab957096148117c993bc2aedef6d82a6f859e2e/VEJO-BBcom-CI-Blender_Box-back.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9189744bbb49fccc1959e4b7a6c3cbe97c9582765b24371a3d06775ba9f55dd5/VEJO-BBcom-CI-Blender_Box-trio.jpg" data-mid="152547909" border="0" src="https://freight.cargo.site/w/1000/i/9189744bbb49fccc1959e4b7a6c3cbe97c9582765b24371a3d06775ba9f55dd5/VEJO-BBcom-CI-Blender_Box-trio.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08c8c353f391dff026590beb28a8b3783b5ea6016b2e591daaddb81d222142d5/VEJO-BBcom-CI-Blender_Box-open-full.jpg" data-mid="152547908" border="0" src="https://freight.cargo.site/w/1000/i/08c8c353f391dff026590beb28a8b3783b5ea6016b2e591daaddb81d222142d5/VEJO-BBcom-CI-Blender_Box-open-full.jpg" /> <img width="880" height="1080" width_o="880" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0bef29238406516f1af793737596e0f6dd770f469e07a90262f237a789df29c/VEJO-BBcom-CI-Blender_Box-open-empty.jpg" data-mid="152547907" border="0" src="https://freight.cargo.site/w/880/i/f0bef29238406516f1af793737596e0f6dd770f469e07a90262f237a789df29c/VEJO-BBcom-CI-Blender_Box-open-empty.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8de8e07cdeda3a52f102a6e88ad9cd2ad867dddf3f7b275ebefd798505ac75c6/VEJO-BBcom-CI-Blender_Box-Collateral-Cable.jpg" data-mid="152547910" border="0" src="https://freight.cargo.site/w/1000/i/8de8e07cdeda3a52f102a6e88ad9cd2ad867dddf3f7b275ebefd798505ac75c6/VEJO-BBcom-CI-Blender_Box-Collateral-Cable.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da2a937646670d08dd5bd241874c28610220b5a77a2f229df7111b98a73ff727/VEJO-BBcom-CI-Collateral-back.jpg" data-mid="152547911" border="0" src="https://freight.cargo.site/w/1000/i/da2a937646670d08dd5bd241874c28610220b5a77a2f229df7111b98a73ff727/VEJO-BBcom-CI-Collateral-back.jpg" /> <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e38fae4af880cbc40a98fae561e47fbc5337278db68133fd2e5878fef9c4e93/VEJO-BBcom-CI-Collateral-front.jpg" data-mid="152547912" border="0" src="https://freight.cargo.site/w/1000/i/0e38fae4af880cbc40a98fae561e47fbc5337278db68133fd2e5878fef9c4e93/VEJO-BBcom-CI-Collateral-front.jpg" /> Digital UX &amp; UI The task was to build a robust e-comm framework that could support a variety of product offerings including subscriptions and ‘build-your-own’ bundles, while also driving excitement and education around the Vejo lifestyle. <img width="1600" height="1080" width_o="1600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/890fb3106abe9ddf96643f6b0957e7bfe7c4541cf6e2b59191f4265cc1c9be4c/VEJO-BBcom-CI-Web-HP-DT.jpg" data-mid="152547913" border="0" src="https://freight.cargo.site/w/1000/i/890fb3106abe9ddf96643f6b0957e7bfe7c4541cf6e2b59191f4265cc1c9be4c/VEJO-BBcom-CI-Web-HP-DT.jpg" /> <img width="2458" height="13733" width_o="2458" height_o="13733" data-src="https://freight.cargo.site/t/original/i/9e2538944587623d9d8f942b7f9eafa4b81df94a09c6b5fa9ffdb2fb1178baf5/VEJO-HP.jpg" data-mid="152547916" border="0" src="https://freight.cargo.site/w/1000/i/9e2538944587623d9d8f942b7f9eafa4b81df94a09c6b5fa9ffdb2fb1178baf5/VEJO-HP.jpg" /> <img width="2434" height="3586" width_o="2434" height_o="3586" data-src="https://freight.cargo.site/t/original/i/8bb72fdb0bdca45829102dd67e64b5ca31d19913be3ff791395aad011a78c599/BLEND-PCP-DT-Smoothies-cropped.jpg" data-mid="152547917" border="0" src="https://freight.cargo.site/w/1000/i/8bb72fdb0bdca45829102dd67e64b5ca31d19913be3ff791395aad011a78c599/BLEND-PCP-DT-Smoothies-cropped.jpg" /> <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dbace92d851f4a0cd738f58374686f43098357a2bf399037ca197352a5e84c4/VEJO-BBcom-CI-Web-PDP-BA-M.jpg" data-mid="152547914" border="0" src="https://freight.cargo.site/w/1000/i/1dbace92d851f4a0cd738f58374686f43098357a2bf399037ca197352a5e84c4/VEJO-BBcom-CI-Web-PDP-BA-M.jpg" /> <img width="2184" height="1772" width_o="2184" height_o="1772" data-src="https://freight.cargo.site/t/original/i/07e30fb2590616d7623a45cd249aa1c80f90f0c86d3be2fb535378fe089350a3/VEJO-BYOB.png" data-mid="152547915" border="0" src="https://freight.cargo.site/w/1000/i/07e30fb2590616d7623a45cd249aa1c80f90f0c86d3be2fb535378fe089350a3/VEJO-BYOB.png" /> https://benbartels.com/One-Love-Love-Labyrinth Tue, 10 Sep 2019 05:27:27 +0000 benbartels https://benbartels.com/One-Love-Love-Labyrinth Love Labyrinth - One Love Foundation We created this short film with director Vincent Haycock for the One Love Foundation to illustrate the dangerous cycle of relationship abuse. The sooner young people understand the problem and its symptoms, the more likely they are to prevent it from escalating to violence. If you love this work or its message, support the One Love Foundation here. Gold Clio: Branded Content D&amp;AD Graphite PencilOne Show Merit: Craft – WritingOne Show Merit: Online Films and Video – Short Form